The above drawing is a portrait of today’s Lev Hardware featured fashion ladies: Heidi Brown (on the left) and Olivia Royale (on the right)– the owners of Ithaca’s newest clothing store, The Art and Found.
I met Heidi at The New School. We had a couple dance classes together and lived in the same Brooklyn neighborhood. Along with memories of waiting for the F train, playing with her dog Otis and going to parties together, I remember Heidi designing and making clothes– pants became skirts, old t-shirts transformed into dresses. Now Heidi has started her own fashion line called Heidalas, and with her business partner, Olivia, they are opening The Art and Found on the Ithaca Commons this August– check out their indie gogo campaign, donation perks start at just $5.
Both the Heidala’s fashion line and The Art and Found are based on the idea of sustainability. Clothes made from recycled materials, supporting local artists, and of course everything is gorgeous and funky. Here are some drawings from photos Heidi sent me from the Heidala’s Fall 2012 line:
Want to be featured on Lev Hardware’s fashion portraits? Email me a photo– I’ll draw it and post it!